Best of
tHe Rest
Out of the countless projects I've worked on throughout the years, these are the best of the rest.
Agencies: Hudson Rouge, Arnold, Goodby Silverstein & Partners
Roles: CD / AD / Designer
/0001
Dream
ride
How to introduce a new vehicle model that wasn't available in showrooms yet? And how to showcase a long list of car features while not turn it into a simple, boring product demo?
The result is an immersive and personalized interactive experience, where users are able to explore the vehicle as they're put in a starring role in this adventure, alongside actor Sam Page. Each one of the features is displayed in an organic way, never disrupting the overall experience. And by connecting to Facebook, viewers have an special experience resulting in a couple of fun personalized sharable pieces of content.
Creative Direction / Art Direction
Awards: 2015 Webby Awards Honoree, FWA Site of the Day - June 19, 2014
/0002
NAme
youR
prAnK
Progressive is known for covering everything from homes, cars, and even dogs. Because of that we saw a great opportunity to empower people with a new line extension: April Fool’s Insurance.
Name Your Prank enabled users to create fake, yet credible-looking news story all about themselves. With 27 customizable stories each from a phony publication, users’ shared articles were indistinguishable from real news stories.
In only 1 & 1/2 days, the website registered more than 60,000 unique users and than 400,000 stories generated.
Creative Direction / Art Direction / Design
/0003
Nyc on the now
netwoRk
Sprint's "The Now Network" campaign had the goal to show that its network allows customers to make instant connections. So we started to link the brand with all things now. In Times Square, we took over some of the main digital boards to show locals (but probably mostly tourists) what was going on New York City in real time. We also created a reactive interactive wall that displayed relevant information to pedestrians and even allowed them to create digital art by connecting their mobile phones to the wall.
Art Direction
Awards: 2010 D&AD Merit (integrated) / 2010 One Show Interactive Bronze Pencil / 2010 One Show Merit (integrated) / 2010 Clio Awards - Silver (integrated) / 2010 Andy Awards - Silver (integrated)
/0004
Nas
caR
As the (at the time) lead sponsor of NASCAR, Sprint requested a website to feature NASCAR-related products. But instead of making a regular online display of products—and in alignment with the 'Now Network' campaign—we created a dashboard full of widgets, made specifically for fans and racing enthusiasts.
ART DIRECTION / DESIGN
Award: 2010 One Show Interactive Merit
/0005
tools
4loVe
With the help of late Isaac Hayes, Sprint users could create a customized romantic text message or song to send to their special someone through email, text or phone on Valentine's Day.
Art Direction / Design
Award: 2009 Creative Review, FWA SoTD / Fev 13, 2008
/0006
Busi
Ness
onwArD
As a business owner, it’s easy to get distracted by the everyday challenges, but the important thing is to always keep moving Business Onward. How? By finding solutions to recurring problems, getting advice from peers, setting goals – all of these things can help small business owners continue with forward momentum.
Creative Direction / Art Direction
