My role: Creative Director
Awards: 2013 One Show Interactive Bronze Pencil (FedEx Mobile), FWA SoTD / March 11, 2012 (FedEx | Earthsmart), FWA MoTD / December 20, 2011 (FedEx | Earthsmart)
FedEx wanted to have a presence at the SxSW Interactive Festival based on their tagline of "Solutions that Matter." Our research showed attendees' number one problem from years past was having their mobile phones and other portable electronic devices run out of power. So we looked to combat this with a solution of our own.
We created a team of FedEx "Power Couriers," where we modified real life FedEX uniforms to secretly hold power outlets and USB hubs that people could plug their electronic devices into. Rather than delivering packages, these couriers would deliver power. Couriers could be flagged down on the street, or their location followed via Foursquare and Twitter, and each courier could power up to eight different devices simultaneously – providing a solution that really did matter at SxSW.