Sprint /
NYC On the Now Network
OOH / Interactive

Sprint's "The Now Network" campaign had the goal to show that its network allows customers to make instant connections. So we started to link the brand with all things now.

In Times Square, we took over some of the main digital boards to show locals (but probably mostly tourists) what was going on New York City in real time. We also created a reactive interactive wall that displayed relevant information to pedestrians and even allowed them to create digital art by connecting their mobile phones to the wall.

My role: Art Director
Awards: 2010 D&AD Merit (integrated) / 2010 One Show Interactive Bronze Pencil / 2010 One Show Merit (integrated) / 2010 Clio Awards - Silver (integrated) / 2010 Andy Awards - Silver (integrated)