Our brief was to show all of these things on desktop and mobile platforms. And our solution was a rich digital experience that allowed users to explore real life solutions that FedEx provided for a number of different customers. These customized, interactive experiences combined multiple film techniques with innovative user interaction, in which each layer let users delve deeper into the stories.
My role: Creative Director
Awards: FWA Mobile Site of the Day - Feb 13, 2012, FWA Site of the Day - Jan 26, 2012