"Dream Ride" was born out of a very challenging brief: 1) how to introduce a new vehicle model that wasn't available in showrooms yet? 2) how to convince younger people to purchase a car from an automotive brand that has historically been associated with older people? 3) and how to showcase a long, long list of car features and not turn it into a simple, boring product demo? The result is an immersive and personalized interactive experience, where users are able to explore the vehicle as they're put in a starring role in this adventure, alongside actor Sam Page. Each one of the features is displayed in an organic way, never disrupting the overall experience. And by connecting to Facebook, viewers have an special experience resulting in a couple of fun personalized sharable pieces of content.
My role: Creative Director, Art Director
Awards: 2015 Webby Awards Honoree, FWA Site of the Day - June 19, 2014